Retail Management

1 module


Course Length
86 mins

Francis Dalton



Out-class the competition and reap the profits and mindshare

Retail workers make up a large percentage of the American workforce. Stepping into a management position within the retail industry requires dynamic and innovative thinking. This course offers employee training solutions for retail employees currently interested in a management position. It offers a balance between theory and practice in terms of how retail developed in a business context. Additionally, it provides a look at how retail outlets work and apply retail marketing to their business.

Price: €69+ local tax (vat 23% €85) - Access for 365 days






Introduction to Retailing





What is Retailing?



The Nature of Change in Retailing



Careers in Retailing


Retail Strategic Planning and Management





Retail Strategy



Components of Strategic Planning



SWOT Analysis


The Retail Customer





What is Consumer Behavior?



Trends Affecting Consumer Behavior



Consumer Behavior Model


Evaluating the Competition in Retailing





Models of Retail Competition



Types of Competition



Retail Life Cycle


Market Selection and Retail Location Analysis





Selecting a Target Market



Reaching Your Target Market



Reaching Your Target Market Continued



Site Analysis and Selection







Pricing Objectives and Policies



Pricing Strategies


Advertising and Promotion





The Retail Promotion Mix



Promotional Objectives



Steps in Planning a Retail Advertising Campaign



Publicity Management



Promotion Management


Customer Service and Selling





Customer Service



Common Customer Service



Customer Types



Retail Sales Management



The Retail Sales Process


Store Layout and Design





Introduction to Store Layout Management



Store Planning



Store Design



Visual Merchandising


Managing People





Obtaining the Right People



Managing People









Retail Management
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Course Access 

Students will have access to online content once the full payment is made. Normally courses are available for 12 months however for some discounted courses the period may be reduced to 90 or 180 days.

For most courses access is immediate on payment, however for our Professional Programmes and for courses paid by instalments it may take 12-48 hours.

In the case of Professional Membership, which is paid monthly, access is cancelled if membership is either cancel or unpaid for a period.  

If you have any queries please contact us at  or +353 (0)83 152 6813 

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