Retail Management

Content
1 module

Difficulty
Intermediate

Course Length
86 mins

Instructor
Francis Dalton

Price
€69.00

Description

Out-class the competition and reap the profits and mindshare

Retail workers make up a large percentage of the American workforce. Stepping into a management position within the retail industry requires dynamic and innovative thinking. This course offers employee training solutions for retail employees currently interested in a management position. It offers a balance between theory and practice in terms of how retail developed in a business context. Additionally, it provides a look at how retail outlets work and apply retail marketing to their business.

Price: €69+ local tax (vat 23% €85) - Access for 365 days

Objectives

Welcome

 

Introduction

 

Introduction to Retailing

 

Overview

 

 

What is Retailing?

 

 

The Nature of Change in Retailing

 

 

Careers in Retailing

 

Retail Strategic Planning and Management

 

Overview

 

 

Retail Strategy

 

 

Components of Strategic Planning

 

 

SWOT Analysis

 

The Retail Customer

 

Overview

 

 

What is Consumer Behavior?

 

 

Trends Affecting Consumer Behavior

 

 

Consumer Behavior Model

 

Evaluating the Competition in Retailing

 

Overview

 

 

Models of Retail Competition

 

 

Types of Competition

 

 

Retail Life Cycle

 

Market Selection and Retail Location Analysis

 

Overview

 

 

Selecting a Target Market

 

 

Reaching Your Target Market

 

 

Reaching Your Target Market Continued

 

 

Site Analysis and Selection

 

Pricing

 

Overview

 

 

Pricing Objectives and Policies

 

 

Pricing Strategies

 

Advertising and Promotion

 

Overview

 

 

The Retail Promotion Mix

 

 

Promotional Objectives

 

 

Steps in Planning a Retail Advertising Campaign

 

 

Publicity Management

 

 

Promotion Management

 

Customer Service and Selling

 

Overview

 

 

Customer Service

 

 

Common Customer Service

 

 

Customer Types

 

 

Retail Sales Management

 

 

The Retail Sales Process

 

Store Layout and Design

 

Overview

 

 

Introduction to Store Layout Management

 

 

Store Planning

 

 

Store Design

 

 

Visual Merchandising

 

Managing People

 

Overview

 

 

Obtaining the Right People

 

 

Managing People

 

 

Compensation

 

 

Conclusion

 

 

1
Retail Management
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Disclaimer


The material on this website and the courses/publications provided are educational in nature. Learning and skill development takes time, so you should progress slowly to achieve the best results. Professional advice is essential when using any material of a financial education nature as the material cannot be specific to your unique situation. 


We have used all reasonable effort to ensure the information on this site is as accurate as possible. However we provide no warranty or guarantee that information and materials provided are accurate, complete or current.

 
The material on this website is provided “as is.” Secarata Ltd. disclaims any warranties, expressed or implied, regarding its accuracy or reliability, and assumes no responsibility for errors or omissions. We accept no liability for any injuries or damages caused by acting upon or using the content contained in the course material.

 
Refunds

Refunds will only be granted in extenuating circumstances and at the sole discretion of the Directors. Once a course is commenced no refunds will be issued.


Course Access 

Students will have access to online content once the full payment is made. Normally courses are available for 12 months however for some discounted courses the period may be reduced to 90 or 180 days.

 
For most courses access is immediate on payment, however for our Professional Programmes and for courses paid by instalments it may take 12-48 hours.


In the case of Professional Membership, which is paid monthly, access is cancelled if membership is either cancel or unpaid for a period.  

If you have any queries please contact us at fran.dalton@gmail.com  or +353 (0)83 152 6813 

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